Many people have been complaining about how their businesses have been adversely affected by the Covid pandemic – DNA was not excluded. Now that all Covid regulations have been scrapped, what can businesses expect from an economic recovery perspective? We all certainly hope that the economy will recover to pre-Covid levels very soon, but the reality is that nobody knows how long it will take.

What we also know is that if you are not in the game, you can’t win it. Now is the ideal time to start gearing your business for the economic recovery cycle that is surely coming. This includes increased marketing and sales activities but also gearing for growth. Businesses need to be able to scale their “fulfilment capacity” if necessary. There’s no point in fighting for new business if you can’t deliver a quality product on time.

We also expect to see an uplift in the outsourcing industry. The outsourcing industry normally does well when the economy does well. Business can then afford to focus on their core activities and outsource non-core functions. Let’s hope that by 2023 the Covid pandemic will be something of the past and that economic activity will have returned to pre-Covid levels.